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Industry Body Awards Local PR Leader ‘Chartered Practitioner Status’

Chartered Practioner

PBN Member, Tricia Fox, Managing Director and founder of independent PR and Marketing agency Volpa, has been awarded ‘Chartered Practitioner’ status by the Chartered Institute of Public Relations (CIPR), the communication industry’s leading professional body in the UK.

The Chartered Practitioner status was awarded following an online Chartership Assessment day in which candidates were assessed on their understanding of ethics, strategy, and leadership. The Chartered Practitioner status represents the highest standard of professional excellence and integrity in public relations. As well as reflecting breadth of experience and achievements, it demonstrates candidates are keeping pace in a fast-moving profession and updating knowledge and skills through continuing professional development (CPD).

Tricia, who founded Perth based Volpa in 2002, joins an exclusive community of only 340 Chartered PR professionals worldwide. The CIPR is the only organisation with a Royal Charter enabling them to assess and award Chartered PR Practitioner status. There are many benefits to becoming a Chartered Practitioner including gaining a professional competitive edge and enhancing career prospects, enjoying greater influence within the profession, and reassuring prospective employers and clients that the highest standards are practised.

Tricia commented: “It is fantastic to be formally recognised as a Chartered PR practitioner by the UK’s leading public relations professional body and a great way to be rewarded and recognised for my professional judgement, industry knowledge, skill, experience, ethical competence and for the many hours I have put into my professional development to stay ahead in a constantly evolving industry.”

Volpa is a full-service PR & Marketing agency based in Perth. The agency has received a raft of awards over the years including the Silver Award for Outstanding Small Consultancy at the CIPR PRide Scotland awards for two years running.

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Find out more about being a PBN Member here.

Volpa Backs 2.6 Challenge

Perth based marketing agency, Volpa, is backing The 2.6 Challenge campaign which is aiming to help save the UK’s charities from Sunday 26th April.

Organisers of the country’s biggest mass participation sports events have come together to create the campaign to help save the UK’s charities which are facing an estimated £4 billion shortfall as a result of thousands of fundraising events being cancelled in the wake of the coronavirus epidemic.

Volpa has been actively involved in the mass participation industry for over a decade, supporting the efforts of major sporting events like Etape Caledonia and, like many organisations operating in their industry, their business has also been directly affected by the nationwide cancellation and postponement of mass gatherings.

The 2.6 Challenge officially begins on Sunday 26 April, which should have been the 40th edition of the London Marathon, the world’s biggest one day annual fundraising event and, for many charities, the biggest fundraising day of the year.

Volpa’s team, a number of whom have been furloughed as a result of the coronavirus crisis, have come together to create a team challenge. The team have created individual challenges to raise funds for Asthma UK, a charity that has seen its income drop while also experiencing an eightfold increase in demand for its services during the pandemic. Their challenges include hiding 26 rainbow stones around the Perthshire village of Scone for residents to find on their daily walk, and running 26km.

Tricia Fox, founder of Volpa, commented:

“Volpa has been acutely aware of the number of charities who income has been directly affected by the crisis and our clients in mass participation as well as retail have all been impacted as a result. We commend the efforts of those behind the 2.6 Challenge, many of whom we know personally and have worked with over the years, and we wanted to get behind them and support their efforts in any which way we could. This has included pro bono PR support for the campaign in Scotland, helping to get the word out on the challenge.”

“My team has also stepped up with a number of creative challenges. Linda’s rainbow stones are simply beautiful, while others are going the distance with running, and Emma’s going to be juggling for 26 minutes. For my part, I started playing the violin again last week after a 35 year hiatus, so I’ll be doing a Facebook Live of bad violin playing for those who are unfortunate enough to ‘tune’ in!”

“The 2.6 Challenge can be anything that works for you,” says Nick Rusling, Co-Chair of the Mass Participation Sports Organisers group (MSO) and CEO of Human Race. “You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like. We want people to get active, have fun and raise money to help Save the UK’s Charities by giving money or raising funds for the charity close to your heart.”

To donate to Volpa’s fundraising efforts for Asthma UK, visit https://www.justgiving.com/fundraising/volpa

For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk

With its inspirational speakers, great events and welcoming atmosphere, it’s no secret that Perthshire Busineswoman’s Network (PBN) is a great way to promote your business and meet other like-minded female business professionals.

But don’t just take our word for it.

Here’s what Alison Lowson, account manager at award-winning Marketing and PR agency Volpa www.cunninglygood.com has to say about the benefits of PBN membership …

I’ve been an official member for just over a year – although I attended loads of PBN events over the years in my previous life as editor of the local newspaper. I would recommend the organisation to any Perthshire woman in business. It’s a great way to make contacts in the area and the events are timed to suit all schedules and interests – morning, afternoon and evening. Don’t worry about not knowing anyone – just check out the website and come along. You’ll be made very welcome.

For the eighth year consecutive year Volpa, the award winning Perth-based integrated marketing agency, will be included in the national Recommended Agency Register. The accolade places the firm among the UK’s top marketing services suppliers as rated and endorsed by their own clients.

 

RAR is the UK’s leading source of insight on marketing services companies and provides consultancy to a wide range of clients across every sector. The customer satisfaction ratings have been made by brand owners and marketing professionals. For those agencies that score highest, their inclusion in the Register is affirmed.
Volpa, which provides marketing, public relations, design and digital services, was set up in 2002 by Perth serial entrepreneur and marketer Tricia Fox. Their inclusion in the register this year has seen them rated highly across 14 separate services including media relations, design and web development.

The past two years have seen rapid and healthy growth for Volpa. In 2015 the firm took on 20 new clients, doubled its staff to eight and expanded its office space at Castlecroft’s King James VI Business Centre in Perth. The firm recently added a public relations executive and operations manager to its team, and will soon add a second graphic designer.

Volpa’s client list features high-profile names in tourism, hospitality and the food and drink sectors including The Enchanted Forest, St. Andrews Aquarium, The Famous Grouse Experience, Scotland’s Secret Bunker, Dundee Science Centre, Inveralmond Brewery, Horsecross Arts, Stirling Venues and Scone Palace.

Tricia Fox, Volpa managing director, commented:

“I am extremely proud that we have again received this endorsement from the Recommended Agency Register and that we’ve retained our position as one of the UK’s top marketing agencies. The fact that we continue to maintain strong relationships with our clients while also gaining new business speaks volumes about our team and their commitment to delivering excellent marketing services. We’re excited about what the future holds for Volpa.”

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