Sandy Swanton | Sandy J Swanton
Strategic Business and Branding Marketing Communications Consultant helping artisanal food producers – from field to fork – and hospitality venues get clarity in their branding, to find and tell their stories well to the right people, with images that bring their properties and foods to life.
My career has grown from graphic designer and instructor to a specialist in strategic integrated marketing communication, working in Australia, Canada, Italy, Scotland and with clients online.
EXPERIENCE
It might seem odd that an Aussie chose to move to Scotland, including the cooler weather as one of the reasons. Arriving in
Edinburgh on the first day of the first lockdown, my experience of my new country has had some interesting twists and turns.
I unearth the stories of success, challenges, and opportunities, and creating the images to support those stories and entice existing and future customers to get in touch.
I take the mystery out of marketing questions, unpacking them to develop workable strategies with tactics that make sense, particularly for the food and hospitality sectors in Scotland.
Through my career I have worked with organisations – public, private, and NGOs – to help them find and tell their stories, in words and images ... stories of success, challenges, and opportunities. I also work with inter- and intra-organisational teams as a facilitator to help them collaborate effectively toas they map out how they'll deliver a project or programme.
My goal is to support the delivery of organisational business and marketing objectives in the most dynamic way.
KEY SKILLS
Marketing strategy | Branding strategy & development | Social media strategy | Content strategy & development | Presentation training | Account management | Event management | Change Management Communications.
ON THE SIDE
My side gigs are using photos and playing with words as I design coffee mugs, available on Caffè Nero Mio, and beautiful bags, scarves, and travel accessories on Global-Wanderings.
