Perth based marketing agency, Volpa, is backing The 2.6 Challenge campaign which is aiming to help save the UK’s charities from Sunday 26th April.
Organisers of the country’s biggest mass participation sports events have come together to create the campaign to help save the UK’s charities which are facing an estimated £4 billion shortfall as a result of thousands of fundraising events being cancelled in the wake of the coronavirus epidemic.
Volpa has been actively involved in the mass participation industry for over a decade, supporting the efforts of major sporting events like Etape Caledonia and, like many organisations operating in their industry, their business has also been directly affected by the nationwide cancellation and postponement of mass gatherings.
The 2.6 Challenge officially begins on Sunday 26 April, which should have been the 40th edition of the London Marathon, the world’s biggest one day annual fundraising event and, for many charities, the biggest fundraising day of the year.
Volpa’s team, a number of whom have been furloughed as a result of the coronavirus crisis, have come together to create a team challenge. The team have created individual challenges to raise funds for Asthma UK, a charity that has seen its income drop while also experiencing an eightfold increase in demand for its services during the pandemic. Their challenges include hiding 26 rainbow stones around the Perthshire village of Scone for residents to find on their daily walk, and running 26km.
Tricia Fox, founder of Volpa, commented:
“Volpa has been acutely aware of the number of charities who income has been directly affected by the crisis and our clients in mass participation as well as retail have all been impacted as a result. We commend the efforts of those behind the 2.6 Challenge, many of whom we know personally and have worked with over the years, and we wanted to get behind them and support their efforts in any which way we could. This has included pro bono PR support for the campaign in Scotland, helping to get the word out on the challenge.”
“My team has also stepped up with a number of creative challenges. Linda’s rainbow stones are simply beautiful, while others are going the distance with running, and Emma’s going to be juggling for 26 minutes. For my part, I started playing the violin again last week after a 35 year hiatus, so I’ll be doing a Facebook Live of bad violin playing for those who are unfortunate enough to ‘tune’ in!”
“The 2.6 Challenge can be anything that works for you,” says Nick Rusling, Co-Chair of the Mass Participation Sports Organisers group (MSO) and CEO of Human Race. “You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like. We want people to get active, have fun and raise money to help Save the UK’s Charities by giving money or raising funds for the charity close to your heart.”
To donate to Volpa’s fundraising efforts for Asthma UK, visit https://www.justgiving.com/fundraising/volpa
For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk