PBN Members Launch Perth’s PH2O Project

PBN member Nicola Martin of The Red String Agency has secured the contract to deliver PR, internal and online communications for Live Active’s Leisure’s exciting new project, PH2O. Nicola joined forces with Anna Ford of Atholl Road Design to deliver a fully integrated web, film, presentation, PR and internal comms strategy for the launch of the project on January 30th 2014.

The £25 million sports and leisure hub, planned for Perth City Centre has attracted much local attention and looks set to be the big news story for sports and leisure in the area for some time to come.  Nicola has sung the praises of the local media who have all reported on this major Perth city story with positive editorial and extensive column inches and air time.

Nicola said. “Increasing Red String’s existing PR contract with Live Active Leisure to deliver for the amazing PH2O project has been a fantastic start to the year. Anna and I are delighted with the results and we both feel extremely proud to have been involved. The result is a beautifully simple, yet effective communication strategy and online presence that reflects the brand values, ethos and vision of the PH2O board and their local ambassadors.”

The Red String Agency also delivered the direction for the filming, copywriting of scripts and co-ordination of the PH2O Ambassadors who include Olympic Athlete, Eve Muirhead, MP Pete Wishart and Commonwealth Games Swimming hopeful, Stephen Milne. These were integrated into Anna’s vision for the website and dynamic presentation which was given at the launch event.

Full details on PH2O and the Ambassadors Videos can be found on the website www.ph2operth.co.uk. You can also follow PH2O on Vimeo.

Check out PBN News Pages for more information on Perth’s first Sports and Leisure Hub, PH2O.




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